Alberto Moncada di Paternò has strong ties to Margutta—not only did he grow up here, his family has owned a chunk of the street for centuries, and long played a part in its artistic history. In recent years he’s been putting his own indelible stamp on Margutta and the Italian hotel industry, most recently with Margutta 19, a five-star boutique hotel launched in 2017, offering a contemporary take on luxury with competitive five-star pricing. It is his second lodging foray on the fabled street.